Mariya Nurislamova initially made her mark as being a serial entrepreneur within the elegance-tech House. In 2014, she co‑Launched Scentbird, a fragrance‑subscription service pitched given that the “Netflix for perfumes.” The platform quickly scaled to around seven hundred,000 month to month subscribers in the U.S. and Canada, presenting entry to 800+ designer scents.
Less than her leadership, Scentbird lifted above $twenty five million in venture cash, participated in Y Combinator, and became successful by 2019, producing once-a-year revenue north of $one hundred million with growth of 45–fifty% year-in excess of-year. Her suggestions—to "get started modest and never stop trying"—has resonated with lots of emerging business owners.
But commencing around 2018, Mariya launched a parallel aspect to her persona: spiritual Trainer, intuitive, channel, artist, and author. Launching the YouTube channel “This really is Mariya”, she usually provides guided meditations, energy‑channeling sessions, and mystical talks focused on chakras, manifestation, quantum acceleration, cosmic beings, plus much more. The channel has developed to ~102,000 subscribers and one,two hundred+ videos, with her broader presence across TikTok, Instagram, Spotify, and podcasts reaching approximately 300,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s dual identification—organization CEO by working day and spiritual Expert by evening—not often intersected publicly until mid‑2024. That’s when Company of Style spotlighted her beliefs about humanity living in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “one of several increased… sources of familiarity with 3D Earth earth warfare”.
These views ignited a wave of on the internet backlash:
YouTubers for example Keya’s Entire world and Zachary Michael publicly said they'd not function with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and advised followers to ditch Scentbird.
Social media users were significantly appalled by promises that disorders like cancer or AIDS might be cured in a week, miscarriage was “a choice,” and Actual physical attributes (e.g., crooked teeth, hair coloration) held spiritual importance.
But, Mariya remains resolute. She maintains her spiritual written content is individual from her CEO responsibilities, stating she uses only “Mariya” in spiritual channels to safeguard Scentbird’s brand name.
The Toughness of Duality
Strengths of Mariya’s Tactic
Authentic Differentiation
Her fusion of company good results and spiritual practice sets her apart—developing a deeply personalized brand with pathways into membership, retreats, personal sessions, and guided activities .
Scale and Strategic Discipline
Scentbird’s reliable development underscores her power to translate vision into operational fact, whilst her spiritual aspect drives a similarly expansive articles motor.
Neighborhood Depth
The regularity and intimacy of her content—guided meditations, Q&As, and Dwell lessons—foster powerful Local community bonds among followers in search of spiritual transformation.
Rising Dangers & Fractures
Model Standing Danger
The spiritual information has created unease amongst influencers, buyers, and buyers who will be uncomfortable associating with these metaphysical narratives .
Articles Legal responsibility
Daring health claims and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical shoppers, or regulatory groups concerned about misinformation.
Cross‑Identification Confusion
Even though Mariya insists on separating her two worlds, critics argue the identities now overlap—especially via her involvement in Scentbird‑linked material and sponsorships.
Navigating the long run
Strategic Possibilities
Compartmentalize
Mariya could retain a transparent boundary—retaining her spiritual identification beneath a distinct name and platform while maintaining Scentbird separate and brand-neutral.
Combine
By weaving spiritual and wellness features into her enterprises—which include scent + meditation kits—she could lean right into a wellness‑centric model evolution.
Clarify Messaging
Tonal balance—grounding her spiritual content with steerage disclaimers or mariya nurislamova scentbird scaling again controversial metaphysical statements—could broaden her attraction and reduce friction.
Validation through Reaction
Even with backlash, Mariya continues to expand her spiritual ecosystem—from charging $one,111 glastonbury retreats to $one hundred twenty five,000 non-public transformational situations, on the web channelling sessions at $three,000, and her 2021 ebook 72 Keys to Manifestation. Her followers’ favourable Amazon testimonials recommend her knowledge resonates deeply with several seekers .
Final Acquire
Mariya Nurislamova embodies a unusual modern archetype: a enterprise-driven CEO that has a higher-stakes spiritual change ego. Her journey displays broader cultural convergence—where community figures can at the same time occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's accomplishment attests to her company savvy.
This is certainly Mariya demonstrates her capacity to command awareness and Develop deep emotional resonance.
The fact clash in between these worlds—sparked by metaphysical pronouncements—poses both equally danger and prospect.
Whether or not she amplifies the convergence or attracts business boundaries, Mariya stands at a pivotal crossroads. Her up coming steps could redefine what it means for being a founder from the spiritual-tech period—layering ambition with authenticity inside a brand name-new way.